LOYI: Working Integrated with Insider, Mailchimp, and Other Tools

As a restaurant brand scales its marketing operations, it inevitably ends up using multiple tools. There’s Mailchimp or Klaviyo for email campaigns, Insider or a similar customer experience platform may have been chosen for campaign orchestration, Meta and Google platforms are actively running for ad management, and Google Analytics or Mixpanel is in use for analysis. Each of these tools is strong in its own domain, but none of them has an infrastructure that truly maps a customer to their behavior inside the restaurant. Loyi fills exactly this gap, placing the customer’s real-world visit and spending data at the foundation of your system. With this foundation, all your other tools begin to work in a far more meaningful way.

Loyi is not your competitor

A question that many business managers ask frequently is: “We already use Insider — what would Loyi add to that?” This is a valuable question, because there are dozens of tools in the market that look similar, and adding a new platform is something that deserves consideration from both a budget and an operational standpoint. But Loyi and tools like Insider do not do the same job — they are not alternatives to each other. Insider is a campaign orchestration layer: it coordinates which message goes to customers through which channel. Loyi is the infrastructure of the restaurant world: a data and behavior engine that talks to the POS, ties into memberships, and works with points and rewards.

When these two layers work together, the result is very powerful. Loyi records every movement the customer makes in the restaurant (visit, spend, category preference, reward usage, campaign response) in real time. Insider calls upon this information and uses it in its own campaign orchestration. As a result, Insider doesn’t just touch the customer in digital channels — it sends messages enriched with in-restaurant behavior. For example, an email from Insider knows from the customer’s latest Loyi data that they “ordered from the meat category” and sends them a wagyu plate announcement tailored specifically to them.

Loyi instantly notifies other tools of every significant event that occurs in the system via small data packets called webhooks. A webhook is a notification automatically sent to the receiving system when an event occurs. For example, when a customer newly registers with Loyi, when a customer reaches a certain visit tier, when a campaign result is generated, or when a customer drops into the churn segment, the system triggers the relevant webhook. The receiving system (for example, Insider or Mailchimp) takes this information, updates its own segments accordingly, and triggers its own campaign flows.

The most appealing aspect of webhook integration is that it can be used without any coding knowledge. In the integrations section of the Loyi panel, you enter the receiving system’s address, choose which events to listen to, and activate it. Setup is complete in a few minutes. After that, the data flow between the two systems operates in real time. The technical team does not need to undertake a weeks-long integration project.

Deep integration via direct API connection

For brands that want deeper use cases, Loyi offers a programming interface called a RESTful API. Through this API, other systems can query data inside Loyi, create new records, and trigger campaigns. This allows brands using custom marketing automation tools to incorporate Loyi data into their own flows however they choose.

A typical use case for the API is the following. Say a business group uses its own internal CRM system. The sales team communicates directly with corporate clients and tracks these relationships in their own CRM. Via Loyi’s API, every corporate client’s activity in the restaurant automatically flows into the CRM. When the sales team is speaking with a client, they can see how many times the client has visited recently, which branch they last preferred, and which concept menu they liked — and steer the conversation accordingly. Thanks to this integration, the knowledge held by two different teams (sales and restaurant operations) comes together in a single customer profile.

A dedicated integration for Insider

Because Loyi’s relationship with Insider comes up so frequently, it’s worth illustrating with a specific example. A brand using Insider typically builds its customer segments from web and app behavior. But most restaurant customers build their relationship with the brand not just by opening an app, but by actually showing up in real life. When this real-life behavior flows from Loyi into Insider, Insider’s segments become far richer. Multi-layered segments become possible, such as “customers who have opened the app at least three times in the last two months, visited the restaurant at least once, and have a brunch category order history.” Insider then runs a campaign to this segment via the most appropriate channel (push, email, SMS). When the customer visits as a result of the campaign, Loyi records this and passes it along to subsequent segments. In this way, the two systems form a loop that feeds each other.

Email flows with Mailchimp and Klaviyo

Brands using Mailchimp or Klaviyo for email marketing enrich their email flows by feeding the customer lists and behavioral signals from Loyi into these tools. For example, a customer who has completed their 10th visit in Loyi automatically lands in Mailchimp’s “milestone achievers” list, and a personalized congratulatory email goes out to them. Or a customer flagged as churn risk in Loyi automatically enters Klaviyo’s “high risk” flow and a pre-built three-stage win-back email series is triggered.

Thanks to these flows, the burden of managing lists manually in your email tool disappears. Tedious tasks like keeping lists current, refreshing segments, and removing churned customers are all handled by the automatic flow between Loyi and the receiving system. The marketing team can then focus its energy on writing genuinely effective messages rather than refreshing lists.

Google Ads and Meta advertising environments

Data flows to the advertising side work in a similar way. High-value segments in Loyi (for example, champions) are automatically fed into a target audience pool called Meta Custom Audiences. A similar pool is fed to the Google Ads side as well. This allows ad campaigns to either show specific messages to these segments, or serve ads to people who resemble this segment but haven’t yet become members (lookalike audience). This approach means advertising focused on the profiles that will genuinely create value for you, rather than broad and generic ads — and it significantly increases the return on your advertising budget.

When sharing data with this many systems, the most important question that comes to mind is security. Loyi generates a separate authorization key for each integration, and these keys can be deactivated from the panel at any time. The data shared is limited only to the fields you have approved — for instance, if you don’t want to share phone numbers, only the anonymized member ID is transmitted. In compliance with applicable data protection regulations, the customer’s explicit consent has been obtained for every data-sharing scenario, and the customer can withdraw this consent at any time. Therefore, even while building a robust integration network, data privacy is preserved and legal requirements are met.

Conclusion

Loyi is designed as a complement to — not a replacement for — restaurant brands’ existing marketing ecosystems. Insider, Mailchimp, Klaviyo, Meta Ads, Google Ads, and your own internal CRM systems all begin to work far more intelligently and accurately when fed with the in-restaurant behavioral data that Loyi produces. Thanks to the webhook and API infrastructure, these integrations are not technical projects — they are quick connections set up from within the panel. Ultimately, when any tool in your arsenal meets Loyi, it gains knowledge of real-world customer behavior and becomes better at what it does. This kind of collaborative operation is fast becoming the foundational strategy of modern restaurant marketing.